The fashion industry has always focused on creating appealing designs that establish long-lasting trends and captivate its target audiences.
And this drive to establish long-lasting trends has taken over the industry, becoming a guiding concept for everything from perfecting a design to selecting the best materials and coming up with a name for their fashion brand.
And if there’s one thing we’ve learned from years of creating a captivating name for a fashion brand for more than 30,000 brands, it’s that the ideal name takes into account both the past and present of your company while positioning your brand for the future.
And if you’re about to start your fashion business but don’t know how to go about naming it. Then stay with us because we’ll be telling you exactly how to choose the ideal name for fashion brand.
4 Trusted Steps to Discovering a Fitting Name for Fashion Brand
If you take a quick look at Business Insider’s list of the ‘most successful fashion companies by revenue,’ you’ll notice that the names of these businesses are fantastic and accurately describe what they do. And these prestigious names were crucial in assisting them in capturing 97 percent of their industry’s profits.
So how do you come up with the Perfect name for fashion brand? Fashion names ideas Start with:
1. Evaluating Your Fashion Business
The fashion industry spans a variety of fields and markets. The possibilities offered by the fashion industry are fueled by the imagination of creative entrepreneurs. This is why choosing a specific niche and thoroughly researching it before starting your business is crucial.
Analyzing the industry will enable you to understand the facts of what’s happening in your field. Learning the ideal place to obtain supplies, how to deal with logistics and shipping, and other challenges that concern the day-to-day activities of the typical fashion firm in your niche would also be beneficial to your brand’s success.
Furthermore, while you study the details of your industry, try to establish the issues rival companies face, customer concerns you can fix, and locations where your firm will have an advantage.
Organizations like ‘Known Supply’ and ‘Pondicherie’ have attracted increasing attention in recent years as companies dedicated to making bold moves and addressing what is often considered a major issue in the fashion industry.
2. Establish Your Company’s Branding Elements
Fashion business owners certainly won’t be able to build a business that achieves its full value in the market if they don’t clearly know the branding elements of their brand.
Brands in the fashion sector need to establish their brand identity because it’s the best path to building a good image among their customer base.
Consumers often study and research their favorite fashion brands in an attempt to feel and explore the scope of their creativity. And for this reason, every entrepreneur building a fashion brand must specify their:
- Big ideas: What primary concepts drive your business?
- Tone: How do you want to approach customers? Do you want people to see your fashion business as a fun, exciting brand or a traditional one?
- Values: What personal or audience values does your business support?
- Story: Does your brand have a fascinating story that your clients can relate to?
- Industry Specifics: What standards do you uphold in the fashion industry?
- Benefits: What special perks would your customers get?
- Emotions: What feelings do you want your clients to feel?
- Value proposition: What does your company stand for, and why should customers choose you rather than your competitors.
3. Brainstorm: Start Building a List of Potential Brand Names
Defining a name for fashion brand elements is one step; the next is applying that data as a foundation that’d help you come up with an adequate brand name. The best way to do that is to brainstorm creative names for your fashion brand.
While brainstorming for the best brand name for fashion brand, it’s always best to employ tools that’d make the naming process easier. And you can make your brainstorming sessions more enjoyable and fruitful by searching through online materials, looking through dictionaries, thesauruses, or even rhyme books.
Don’t call your naming process a success if you only succeed in coming up with only one ‘cool’ name. Instead, ensure you come up with about three to five suitable words that align with the elements of your brand and the long-term objectives you’re aiming to achieve for your business.
Now, realize that a good understanding of different kinds of brand names will also play a big role in helping you determine what sort of name for fashion brand would work best.
For instance, several fashion companies, like Chanel, Gucci, and Adidas, were named after their founders, while other brands go for symbolic names like Nike, Hermes, and Victoria’s Secret. Feel free to use any name that best reflects your brand’s personality.
But if the task of creating a catchy business name for fashion brand becomes too difficult for you to do alone, don’t forget to organize a naming team to support you in finding and verifying potential company name ideas.
And if you can’t seem to build a naming team, you can go one step further and get the assistance of naming experts to assist you in finding the perfect name for fashion brand that’ll help propel your company to success.
4. Get Your Name Trademarked
Even after you’ve acquired a catchy and original name for fashion brand, you still can’t establish it as your own until you’ve trademarked it. Using your business name without getting it trademarked will put your brand at significant risk.
However, trademarking might not be the salvation for entrepreneurs who choose ‘generic’ words. We saw this happen when Kim Kardashian started her company, Kimono. And although she tried to copyright the name ‘Kimono,’ social media erupted with the hashtag #KimOhNo, and countless accusations of cultural appropriation were thrown against the celebrity.
Trademarking is a complex affair with several legal complexities and obstacles that many fresh entrepreneurs struggle to overcome. And the best way any founder can overcome this challenge is to get help from a trademark lawyer or advisor.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
Work Hard: Follow Nike’s Lead
Nike is a fantastic illustration of what a fashion company can become if it makes the correct investment in its brand name. The company was initially started in 1964 under the name ‘Blue Ribbon Sports,’ a name that hardly represented the brand’s personality.
And after only five years in operation, Phil Knight realized that the company needed a powerful name that could scale with the brand, so they were back to rebranding the company.
Thankfully, Phil made the right choice by picking ‘Nike,’ the name of the Greek goddess of Victory, as their new brand name. Nike helped Phil to set high standards for his products, breathe new life into his company, and position it as a leader in the field.
But Phil didn’t just stop with a powerful brand name; he made sure people got to see his brand, and he did that by coming up with the idea of having top-tier athletes endorse his brand. This helped Nike to cement its position as the go-to brand for the most accomplished and gifted athletes. Today, Nike is one of the leading fashion companies.
Always remember that most times, the perfect names won’t just be lying around the corner waiting for you to pick them up; instead, they need to be carefully crafted to reflect every facet of your fashion brand.
You can take the help of Grant Polachek for the fashion names idea, who is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
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