How to Get Banner Ads on Websites: A Guide on Basics

Md Mahedi Hasan

Last Updated:


Banner advertisements are a great way to monetize websites; it’s like having signs on your page that you get paid for when visitors view or click on them. You can speak with businesses directly or use networks like Google AdSense to put these adverts. To make money, it’s critical to place them where people will see them.

What is a Banner Ad?

A banner ad or a web banner advertisement is a rectangular ad that appears on websites. It usually includes visuals and a brief message instructing you to do something, such as clicking a button. These advertisements are placed in prominent locations in order to pique people’s curiosity and persuade them to click or purchase something. 

Image: Banner Ads on Websites
Image: Banner Ads on Websites

Before we get into the numerous sorts of banner advertisements, it’s important to understand the basics. Because of their placement and size, most banner advertising you encounter is either wide at the top or bottom of the screen (known as leaderboards) or towering on the sides (known as skyscrapers).

Getting Banner Ads on Websites: Step-by-Step Guide

Programmatic advertising is the process under which banner ads appear on websites involving multiple parties at the same time. Multiple parties here mean, the website owner, the ad exchange, and the advertiser.

Image: Banner Ads on Websites
Image: Banner Ads on Websites

Step 1: Signing up: The website owner, means you, have to sign up with an ad exchange. You can also specify which ad space you are likely to sell on the website. You have the ultimate choice to place banners in high-traffic areas (either at the top or the sidebar).

Step 2: Advertiser’s Role: Meanwhile, advertisers create banner ads and target websites and demographics. They do not have entire control over this as the location of placing ads depends on the website owner.

Step 3: The Ad Exchanger: The ad exchange gets matched up to the available ad spaces on websites. The ad exchanger can also prioritize specific banner ads if advertisers pay more.

Step 4: How Does it Work: So, if anyone visits your website, the ad exchange sends the visitor a banner ad related to their interests. Here, demographics work greatly. 

Image: Getting Banner Ads on Websites
Image: Getting Banner Ads on Websites

There are in total of 10 steps to get banner ads on websites. They are:

  1. Choosing a Particular Monetization Method: Determine how you want to make money from banner ads. You can use ad networks like Google AdSense, sell ad space directly to advertisers, or join affiliate marketing schemes.
  2. Signing up for Ad Networks: If you use ad networks such as Google AdSense, create an account on their site. Follow the steps to create your website and generate ad code.
  3. Creating Ad Spaces: Choose where you wish to add banner advertising on your website. Common placements include the header, sidebar, and content. Once you’ve decided, add the ad code provided by your ad network to your website’s HTML code.
  4. Optimizing Ad Placement: Experiment with various ad locations to see what works best for your website and target audience. To maximize performance, monitor indicators such as click-through rates and revenue.
  5. Joining Affiliate Programs: If you are interested in affiliate marketing, join affiliate programs that are related to your specialty. Receive affiliate banners and links to promote your website.
  6. Creating compelling content. To attract advertisers and increase ad income, create high-quality content that draws traffic to your website. This may include blog articles, videos, or other entertaining information.
  7. Promoting your website: Improve your website’s visibility with SEO, social media, email marketing, and other promotional strategies. More traffic equals more potential advertising revenue.
  8. Monitoring performance: Regularly monitor your website’s performance, including visitors, ad impressions, click-through rates, and revenue. Use the analytics tools supplied by ad networks or website platforms to collect data and make informed judgments.
  9. Involved in Continuous Optimization: Use performance data to continuously optimize your ad approach. To optimize revenue, experiment with various ad forms, locations, and targeting choices.
  10. Staying Proactive in Managing Ad Strategy: Last but not least, you have to stay strong while managing the ad strategy. Only then you can effectively utilize the process of monetizing your website with banner ads.

8 Types of Banner Ads

There are eight types of banner advertisements:

  1. Run of Site Banner Ad: This form of banner ad appears on multiple pages of a website, usually in the header, footer, or sidebar. 
  2. Pop-up banner Ad: This advertising is displayed in a separate window that opens on top of the webpage’s content. 
  3. Expandable Ad: When consumers engage with expandable banner advertising, like by clicking on them, they grow from their initial smaller size to a larger one. 
  4. Expandable advertisements and lightbox banner ads: These are comparable in that they usually open in a modal window that covers the content of the webpage. 
  5. Static Banner Ad: A static banner ad is a straightforward image-based advertisement devoid of any interactive features or motion.
  6. Animated Banner Ad: Compared to static banner advertising, they can convey more dynamic material because they are usually made with GIFs or HTML5 animations.
  7. Video Banner Ads: These advertisements are useful for providing viewers with interesting multimedia material because they can either play automatically or need user input.
  8. Infographic Banner Ad: Within the banner area, infographic banner advertising uses visual components like graphs, charts, and pictures to create a story or convey information. 
Image: Types of Banner Ads
Image: Video, Infographic, Expandable & Pop-up Banner Ads

Platforms To Get Banner Ads on Websites

Here are some platforms to get banner ads on websites. For instance:

  • Google AdSense: This well-known technology lets you make money from their content by showing relevant adverts. To have the ads displayed on your website, you can create an AdSense account, generate an ad code, and then place the code there. Relevant adverts will automatically appear on AdSense based on your audience and content.
Image: Google AdSense
Image: Google AdSense
  • Affiliate Marketing: Another choice is to sign up for programs that pay you a commission for directing traffic to the advertiser’s website or generating leads. You can show banner advertising and other promotional materials on your website thanks to the many affiliate networks that offer them.
Image: Affiliate Marketing
Image: Affiliate Marketing
  • Sponsored Content: As an alternative to standard banner adverts, certain marketers might be interested in sponsoring particular pieces of content on your website. This could entail producing reviews, sponsored posts, or other content to advertise their goods and services.
Image: Sponsored Content
Image: Sponsored Content
  • Direct Ad Sales: Another option is to offer advertisers ad space directly. This entails contacting possible sponsors and haggling over ad rates and placements. After a deal is reached, you can manually add the advertisements to your website. 
  • Ad Networks: You may sign up with various ad networks, in addition to Google AdSense, to display banner advertising on your website. While these networks function similarly to AdSense, they might include various ad formats, payment schemes, and targeting choices. AdThrive, PropellerAds, and are a few well-known ad networks.
Image: AdThrive Website
Image: AdThrive Website
  • Ad Management Platforms: You can engage with advertisers seeking to purchase ad space directly using platforms such as BuySellAds. These platforms simplify the ad buying and selling procedure and could include extra campaign management and performance monitoring tools.
Image: BuySellAds Website
Image: BuySellAds Website

5 Steps to Remember Before Creating Banner Ads on Websites

Here are 5 steps to remember before you start creating Banner Ads on Websites. They are:

  1. Defining Brand Objectives: State the campaign’s aims and objectives in plain terms. Establish what success looks like and what you want the audience to do after watching the advertisement.
  2. Creating a Budget: Decide on a budget so that you know how much money the campaign will need. Effective allocation of advertising expenditure is facilitated by budget knowledge.
  3. Selecting the Appropriate Audience: Determine who the banner ad’s target audience is. The success of the advertisement as a whole is increased when it is tailored to the right audience.
  4. Creating Strong CTAs: Establish the advertisement’s Call-to-Action (CTA). A strong call to action (CTA) is crucial for persuading people to learn more, buy something, or subscribe.
  5. Creating the Creative: Create the advertisement’s graphic components by the goals as well as creative direction.

Ensuring Legal Compliance in Banner Advertising Campaigns is critical for preserving consumer trust, securing sensitive data, and meeting regulatory standards. Here are some legal considerations to remember:

  1. Advertising Regulations: It is critical to investigate and understand the specific laws and regulations that govern advertising in your target market. Common regulatory areas include misleading advertising tactics, honesty in advertising, comparative advertising, and endorsements or testimonials. 

Staying knowledgeable about these regulations allows advertisers to avoid legal problems and create compliant and trustworthy ads.

  1. Privacy policies: Privacy policies well as data protection are crucial in today’s digital world. When running banner advertising, it is critical to have a clear and thorough privacy policy that explains how user data is gathered, utilized, and safeguarded. 

This policy includes data collecting techniques, types of information gathered (for example, cookies and IP addresses), data processing goals, data retention durations, and user consent processes. 


You can easily make money with banner ads. Usually, website owners can increase their revenue by utilizing various strategies and inserting banner adverts in strategic locations. Businesses may reach their target audience and advertise their goods and services quite successfully by using banner advertising.

Businesses should make sure that their banner advertising is well-designed and appropriate for the websites on which they are displayed, though, as they may also be obtrusive and bothersome.

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