The primary responsibility of a marketing officer is to engage with buyers and persuade them. Alongside this main duty, marketing officers also have additional responsibilities. The key duties and obligations of a marketing officer are outlined below:
- Engaging with the buyer and preparing a cost sheet
- Collaborating with senior officials and merchandisers to implement various strategies
- Nurturing a consistent and positive relationship between the commercial officer and merchandisers
- Establishing effective communication channels with buyers and buying houses
- Conveying the superior qualities and features of the products
Essentially, the role of a marketing officer begins with securing the buyer’s order and concludes upon the buyer’s receipt of the goods. As such, a marketing officer should consistently display intelligence, energy, and dedication.
