Want to make your clothing content standard with zero-fluff value? Have a look at this guide to clothing content writing, a part of large-scale content strategy.
Table of Contents
What is Clothing Content Writing?
Clothing content writing refers to writing and describing the clothing products, and customized pieces available with engaging content by any content writer or a team of content writers that also promote the clothing brands.
It also involves driving traffic, making sales-generative content while executing a brand’s content marketing strategy, and playing with words.
What does a Clothing Content Writer do?
A clothing content writer is a person who is capable of writing content that engages people and makes people follow the strategy of ‘call-to-action.’ Those days are gone when the writer must have only the writing skills in magazines or newspapers. After globalization and thanks to the Internet Explosion, the opportunities for clothing content writers have been expanded. Now a content writer must make content on the:
- Given guidelines of the clothing brand,
- write blogs for websites, newsletters, e-books,
- cover clothing branded strategy (Contests, Reels, Videos)
Must-Have Skills for Clothing Content Writers
For clothing content writing, a writer must have the following attributes:
- SEO and Content Strategy.
- Brand Storytelling.
- Creative Writing.
- Editing and Proofreading.
- Writing inspirational, educative content.
- Pro-active with current clothing trends.
What Kind of Content A Clothing Brand Should Preach?
This section of this article discusses the content that a clothing brand must follow. Usually, Clothing content writing involves exciting, engaging content to raise the credibility of the brand to incorporate sales with those content as well. For that reason, hiring a professional content writer comes in great use. However, your clothing brand should preach the following content:
1. Storytelling of Brand’s Creation
A clothing brand needs to share the story of the creation of the brand. This brand of storytelling. It also engages customers to be aware of what kind of product they are buying.
2. Product Demonstration
The main task of any clothing content writer is to write about the type of the product, and details of the product (quality, features, colors, availability, cost) with interesting photos and videos. A call to action to preach to the audience how to order or pay generates extra clothing brand credibility.
3. Product Reviews or Client Testimony
This is a powerful sales tool for clothing brands to come up with product reviews for customers on their page or website. A content writer can utilize these reviews to show customers’ enthusiasm for the product and with the brands’ permission, he can offer discounts on next orders as well.
4. CONTESTS Generating Contents
Sometimes, clothing brands come up with diversifying their content that increases their subscriber with new customers indirectly. The finest content on clothing involves a content writer reposting the contest, putting as many hashtags as possible, and writing a call to action (for instance: tag your 3 friends under the post, leave a comment, and invite friends to the group).
5. Educational Contents
Clothing educational contents indirectly preach to the audience about different insights of the brand. Contents like: (Find out mistakes in your today’s look, 10 different looks for the summer season, are you choosing your dress correctly?) These are part of some educational content.
Other than these 6 content ideas, a content writer is a must for reels making, inspirational, live broadcasts contents. To gain the audience’s loyalty, clothing brands need to come up with content:
1. Informative (50% of the posts)
2. Entertaining (20% of the posts)
3. Sales-Generative (30% of the posts)
Pro-Tips for Sales-Generating Clothing Content Writing
In this globalized age, clothing brands need to engage with clients from inside and outside the country. Only reaching out to the clients and getting to learn their needs is not enough.
To try to have bigger visibility with attractive sales, content writing must be captivating. Content writing for clothing brands can explore the following pro tips given below:
Pro tip 1: Personalized Clothing Contents
For clothing brands with online stores, personalized clothing content is an effective communication tool. These customized contents are for niche customers. Here, content engages visitors with helpful information and prompts them to buy their needs through a call to action.
Pro-Tip 02: Different Products & Different Targeted Audiences
Clothing content writers need to come up with diversified objectives for sales. Products are different, which means target customers are also different. Clothing brands need to notify their assigned content writer with proper information and subtle differences between products.
Pro-Tip 03: Make Your Content Writer Informed
Behind captivating and insightful blogs or product descriptions, the strategy of the content writer becomes very important. Because their contents generate interest among visitors. So, clothing brands need to provide genuine information to their content writers to ensure regular content on different platforms.
If you are the owner of a clothing business store, it is necessary for you to come up with persuasive clothing content. To make your audience well-informed about your products, clothing content writers get a big shout-out. You can either have an entire agency or a team of a few content writers who are experienced in writing copies for sales-generative purposes as well as informing your targeted audience. A little bit of storytelling skills will not cause any danger. We believe this article has been educational enough to get brief details on clothing content writing.
Mahedi Hasan, is a Textile Engineer, as well as a Top Rated content writer at Upwork, Level 02 Seller at Fiverr, Level 02 Publisher at Ezoic. A passionate textile ad fashion content writer, fashion SEO expert, and fashion web designer. Having a B.Sc. in Textile Engineering Degree from Textile Engineering College, Noakhali (TECN). Department is Apparel Engineering. Highly Experienced fashion writer for the last 3+ years. Have extensive 7 years of experience on wholesale clothing business.