In recent years, fashion vlogging has exploded in popularity. Because of this, it’s no wonder that more and more people want to give it a try themselves. If you are a self-confessed follower of fashion or a trend-setter, you are likely fascinated by the idea of starting your fashion vlog to share your personal style with the world and inspire others. But before you get started, there are a few things you should ask yourself. These questions will help you set realistic goals and stay on track as you film.
Here are five questions to help you gauge whether you’re ready to start a fashion vlog and if it suits you.
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1. What are your goals for your fashion vlogging channel?
Before you even think about starting a fashion vlog, you must have a clear idea of what your goals are. Are you hoping to gain acknowledgement for your personal aesthetic fashion taste? Do you want to inspire others to embrace their unique fashion sense? What can people expect from watching your videos?
Some fashion vloggers come off as bragging about how much high-end clothing they wear. A poser should not be the impression you intend for your blog. That’s why it is vital to have specific goals in mind – so you don’t create content that people will perceive for the wrong motives. It’s crucial to consider what your channel will look like before sharing your content with the world. If you don’t know your goal yet, then perhaps starting a fashion vlog isn’t the best move for you right now.
2. What type of content will you produce – outfit ideas, styling tips, product reviews, etc.?
Once you know your goals, the next step is to determine what kind of fashion video you will be producing. For example, if you want to inspire others, consider including styling tips and motivating them to accept their unique fashion preferences. On the other hand, if popularizing your self-invented trend is what you’re aiming for, creating fashionable outfit ideas that represent your character may be the best choice.
Knowing what type of content you’ll be producing in advance not only guides your channel’s direction but also helps make decisions along the way more manageable. But keep in mind that no matter what kind of fashion video you’re doing, be sure to stay true to yourself and your style throughout your videos.
3. Are you comfortable being in front of the camera and speaking on-camera?
As a fashion vlogger, it is only natural that you are always in front of the camera. If you’re unsure how you appear on-cam, try filming yourself doing an unscripted video where you just talk about something that interests you for five minutes. Then watch the footage back and see how it feels compared to watching someone else speak on camera. Have some friends watch it too and get their honest feedback. Are you hesitant when speaking on camera? Do you seem awkward or fake? What are some things that could improve?
If you enjoy it and feel relaxed in front of the camera, then vlog fashion might be worth exploring. Remember, once you establish yourself as a fashion vlogger, people will expect you to appear confident, comfortable and well-groomed. Be ready for criticisms if you don’t present yourself well on-cam. If you don’t like what you see, perhaps vlogging, in general, isn’t for you.
4. How will you make your fashion vlogging stand out from the thousands of other channels already online?
The internet is already flooded with video content. It takes time for new channels to be discovered and gain traction. There are already thousands of fashion vloggers online, so what makes yours different? How will people know they need to subscribe if they haven’t even heard of your channel yet?
The best approach is to produce high-quality content that brings value to your target audience. Creating content that reflects your individuality and character will make you stand out from the competition. Setting yourself apart doesn’t mean making drastically different videos or wearing more outrageous jewellery and clothing – it’s about being genuine and staying true to your channel’s identity.
5. Do you have the time and resources to commit to running a successful fashion vlogging channel?
Having an idea is one thing – following through with making content is another. If starting a fashion vlog is something that interests you, take the time to ask yourself if you have the time and resources necessary to ensure that it’s a success.
The amount of work required for one person to manage the fashion & vlog can be overwhelming., especially when you factor in creating quality content regularly, answering comments from subscribers, building community, networking with other vloggers and influencers within the industry, etc. As for the hardware resources, you’ll be needing video equipment, production software, and other tools necessary for creating quality videos. It may sound exciting at first, but don’t forget about all the details involved and ensure you have them at your disposal.
If you answered all of these questions positively, then congratulations! You’re on your way to starting a successful fashion vlog. But don’t forget – there are a few other things you should consider before you plunge into this field. You should be mentally and emotionally prepared to have the right attitude to face the pressure in producing content, engaging the audience, and reacting to negative feedback coming your way. Most importantly, this should be something that you have to be passionate about so you can enjoy it at the same time.